Citation Labs exists to help in house SEOs justify their role by earning hundreds of relevant, high quality links to sales pages each month, supported by clear reporting that leadership values and recognizes.
The brand aims to enable buyer advocacy by sharing new data and expertise through innovative citation strategies that improve the usefulness, accuracy, and relevance of search experiences across platforms and AI driven tools.
Citation Labs differentiates itself by operating a scalable, data driven link building system focused on sales page impact, buyer journey visibility, and measurable business outcomes rather than surface level metrics like DR or DA.
Founded by Garrett French, Citation Labs grew from early SEO community building and enterprise experimentation into a combined software and services company. Over more than two decades, the brand has launched industry defining tools like Link Prospector, Ontolo, ZipSprout, and Xofu, while helping enterprise teams scale link building, prove ROI, and adapt to evolving search and AI landscapes.
Citation Labs primarily serves in house SEO leaders and enterprise marketing teams operating in highly competitive search environments who need to prove revenue impact, gain executive buy in, and maintain visibility across traditional search and LLM platforms.
Citation Labs is trusted by major brands and institutions including Adobe, Angi, University of Phoenix, Spoonflower, and Fox Corporation. Client testimonials consistently highlight measurable ROI, executive recognition, and reliable delivery at enterprise scale.
Hosted by the team at Citation Labs, the Citation Labs Podcast (formerly known as The Link Builder's Podcast) dissects the intersection of traditional SEO and the future of AI through the lens of links and citation worthy content. The Citation Labs Podcast will dig into the strategies that turn brand concepts into thought leadership, helping you build an ecosystem of "good vibes" and better rankings. Join the Citation Labs Podcast as we interview experts, share results from our latest experiments, and help you "future-proof" your search visibility against algorithm updates and the rise of AI assistants.